Mumbai · Growth Marketing · Fitness After 40

Growth marketer
with a passion
for fitness

I'm Shailesh Khedekar — a working professional, fitness enthusiast, and growth marketer.
Two passions define my life: Fitness and Growth Marketing.

Both are about the same thing: consistency, systems, and long-term results.

🏋️
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Fitness
Fat loss & strength
for working parents
→
📊
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Growth Marketing
Performance funnels
& predictable growth
→
SK
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15+ Years of Experience
About Me

A real person.
Real constraints.
Real results.

Who I Am

  • 43-year-old working professional, father of 2
  • Full-time job, family responsibilities, real-world constraints
  • No shortcuts. No hype. Only systems that work in real life — with my own experience

What I Believe

  • Results come from boring consistency, not motivation
  • Fitness and business both fail without routines or systems
  • Strong people build strong families and strong businesses

"Both fitness and marketing are about the same thing — build the system, trust the process, ignore the noise, and let compounding do the work."

Two worlds. One philosophy.

Choose the path that speaks to you right now — or explore both. The principles overlap more than you'd think.

💪
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Fitness

What Fitness Means to Me

Fitness is not about abs or aesthetics. It's about being independent, energetic, and present as you grow older.

What I've Achieved
  • Lost 15+ kg sustainably (95 kg → ~80 kg)
  • Reduced waist size from 36" to 32"
  • Built strength through consistent strength training
  • Maintained results for over 1 year without crash dieting
  • Integrated fitness into a busy working parent's routine
How I Approach Fitness
  • Simple workouts (20–45 mins)
  • Strength training as the foundation
  • Daily movement (5k–10k steps)
  • Calorie awareness instead of food fear
  • Routines that survive work pressure and family life
Who This Is For
Working professionals Busy parents People 35–40+
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📈
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Growth Marketing

What Growth Marketing Means to Me

Marketing is not about hacks. It's about processes, data, and predictable outcomes.

What I've Achieved
  • 15+ years in sales & digital marketing
  • Last 10 years focused on growth marketing
  • Built and scaled performance marketing funnels
  • Grown businesses across EdTech, education, ecommerce & real estate
  • Hands-on across all leading ad platforms & digital marketing channels
How I Think About Growth
  • Clear funnels > creative guesswork
  • Attribution matters more than campaign structure
  • AI should reduce friction, not replace trust
  • Systems should work even when you're busy
  • Focus on CAC over vanity metrics like CPC
Who This Is For
Founders Marketing leaders Teams tired of random campaigns
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15+ Years in Marketing
15 kg Lost Sustainably
36→32" Waist Reduction
10 yrs Growth Marketing
1 yr+ Results Maintained
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