Growth marketer
with a passion
for fitness.

I’m Shailesh Khedekar — working professional, father of two,
and proof that 40 is not the end of anything.
Two passions. One philosophy: build the system, trust the process.

Fitness

Fat loss & strength for people over 40.

No trainer. No crash diet. No giving up rotis. I lost 15 kg at 43 while working full-time with two kids in Mumbai. Here’s the system that actually worked — built for a real Indian life.

Growth Marketing

Performance funnels & predictable growth.

15+ years building growth engines across EdTech, education, ecommerce, and real estate. Clear attribution. Systems that work without you watching them. Content launching soon.

"Both fitness and marketing are about the same thing — build the system, trust the process, ignore the noise, and let compounding do the work."

— Shailesh Khedekar

15+

Years in marketing

15 kg

Lost sustainably

36→32"

Waist reduction

3 yrs

Fitness journey

4,800+

Instagram followers

About Shailesh Khedekar

A real person.
Real constraints.
Real results.

I’m 44. I work full-time in Mumbai. I have two kids. I’m not a certified trainer — and I’m not a marketing guru who’s never had a bad quarter.

In 2021, I weighed 95 kg and couldn’t climb stairs without getting winded. That same year I was building performance funnels for brands spending crores on ads — and completely neglecting my own health.

I started lifting at 40. Lost 15 kg over 3 years without a trainer, a crash diet, or giving up Indian food. And realised the systems I use in marketing work identically in fitness.

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No weekly newsletter. No content calendar. Just a short note when I publish something worth reading — on fitness, marketing, or building systems that work in a real life.

Growth marketer with a passion for fitness.